Original Research

The B Movement in East Africa: A shift in the culture of business

Olivia W. Muiru
African Evaluation Journal | Vol 7, No 1 | a333 | DOI: https://doi.org/10.4102/aej.v7i1.333 | © 2019 Olivia W. Muiru | This work is licensed under CC Attribution 4.0
Submitted: 29 May 2018 | Published: 29 April 2019

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Olivia W. Muiru, B Lab East Africa, Nairobi, Kenya

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There is a culture shift underway to harness the power of business to help address society’s greatest challenges. B Lab East Africa and its network of global partner organisations are uniquely positioned to accelerate this culture shift and ensure it is both meaningful and lasting. We use an integrated approach to systemic change by: (1) building a global community of thousands of credible leaders, Certified B Corporations (B Corps), that meet the highest standards of performance, accountability and transparency, (2) creating pathways that drive millions of businesses to follow these leaders in managing their impact with as much rigour as their profits, and aligning their interests with those of society and (3) inspiring billions to support business as a force for good. B Lab East Africa is engaging with hundreds of African businesses, large and small, as well as investors in assessing, comparing and improving their social and environmental impact. To align their strategies with impact, businesses need to understand where they stand against their perceived impact, how they compare to their peers and how they might improve. To do so, the B Impact Assessment (BIA) offers measurable ways that companies can have a positive impact. It offers step-by-step guidance to assess business practices and tools to make positive changes. By actively measuring their impact, leveraging resource to improve impact and engaging with all stakeholders on impact, we believe this will lead to a more shared and durable prosperity for all.


social enterprise East Africa; business with purpose; certification; positive impact; entrepreneurship


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Crossref Citations

1. Editorial – 2019: Omniscience of monitoring and evaluation
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